Three rare disciplines, in one founding team. Healthcare domain depth, consumer behavioural design, scalable product execution.
Healthcare domain depth
A decade scaling healthcare companies. Min Doktor, Kind, Migränhjälpen. Grew Min Doktor into Europe's largest telehealth platform. Led Migränhjälpen to 90% market share in chronic migraine. Knows this problem, and knows what it takes to scale in this space.
Consumer behavioural design
GM at King. Ran Pet Rescue Saga to $60M revenue and 6M monthly users. Stickiness and behaviour change at consumer scale.
Scalable product execution
Two decades shipping global products, including in healthcare. Architect of Joy's agentic orchestration. Builder of the Earned Autonomy framework that absorbs complexity so practitioners never have to.