Joy — The future of work for healthcare professionals

Healthcare didn't miss digitization. It digitized the wrong layer, and left the admin on the clinician. That is a trillion-euro problem, and it is why patients wait.

Position

Salesforce → owns the salesperson

Shopify → the small business owner

GitHub → the developer

          Joy
          →
          the healthcare practitioner
        

There are tools in healthcare, but no one owns the relationship. No established winner. No brand to replace. We're going to claim that category.

Why now. AI lets one practitioner run a clinic on her own. The consumer channels she already lives on make her reachable at scale. Both are new.

Traction

Moved past notes into deeper layers Practitioners who moved past the entry product into workflows and agentic features. The clearest sign they trust it.

~45 practitioners
all paying

40k+ consultations
documented

Product

Remove busy work. Grow and expand the business.

Medical
Scribe

→

Workflows
& Tasks

→

Agentic
Assistant

Actively adding features and experiences with first adopters.

"It turns a chore into fun."
Practitioners saving up to 1 hour per day

Market

€7B

3M independent practitioners across Europe and Latin America.

Capture <1.5% = €100M ARR. And this segment is the entry point, not the ceiling.

Start atomic: win the individual. Scale upstream.

Team

Healthcare domain depth, consumer behavioural design, and scalable product execution. In one founding team.

Charlotta Tönsgård

Healthcare domain depth

A decade scaling healthtech. Min Doktor, Kind, Migränhjälpen. Knows this problem, and knows what it takes to scale in this space.

Lina McAneney

Consumer behavioural design

GM at King. Ran Pet Rescue Saga to $60M revenue and 6M MAUs. Stickiness and behaviour change at consumer scale.

Carl Tönsgård

Scalable product execution

Two decades shipping global products, including in healthcare. Architect of Joy's agentic orchestration.